Outstanding consulting expertise for the media & entertainment industry

The media and entertainment industry is a diverse and dynamic sector that focuses on the production and distribution of content to audiences in a variety of formats. This content ranges from television, films, music and print media to digital and social media, video games and virtual reality. According to the industry association Bitkom, digital media sales in Germany reached around 10.5 billion euros in 2020. In Switzerland, sales in the media and entertainment industry amounted to around 12 billion Swiss francs in the same year, according to the Swiss Entertainment and Media Outlook.

In the DACH region, well-known media groups dominate the market. These include companies such as Bertelsmann, ProSiebenSat.1 and Axel Springer in Germany, Ringier and Tamedia in Switzerland and Red Bull Media House and ORF in Austria. In Europe, Vivendi from France, the BBC from the UK and Mediaset from Italy are among the leading media and entertainment companies.

The challenges in the media and entertainment industry are manifold and include dealing with digital transformation, increasing audience retention, developing new business models and coping with increasing market concentration. External consulting firms can help with these challenges by offering strategic consulting, process optimization, technology implementation and business model innovation.

In one use case, a consultancy might help a media company develop and implement a digital strategy to improve its online presence and develop new digital revenue streams. In another, a consultancy might help an entertainment company increase audience engagement by using data analytics and customer segmentation to deliver personalized content and services. A third example could be helping a media company develop and implement a strategy to diversify its revenue streams to improve its financial stability and sustainability.

Current trends in the media and entertainment industry include the growing importance of streaming services, the increasing use of artificial intelligence and machine learning to improve content development and distribution, the rising demand for personalized and interactive content and the growing role of social media and influencers in content marketing.

External consulting firms can play an important role in supporting companies in the media and entertainment industry. With their expertise in areas such as strategy development, process optimization, technology implementation and business model innovation, they can help to strengthen the competitiveness of these companies, adapt their business models and prepare them for the future. With the right approach and support, companies in this industry can realize their full potential and operate successfully in an ever-changing business environment. The opportunities and challenges in the media and entertainment industry are great, but with the right partner, companies can meet them and succeed.